The government has developed its good corporate governance strategies to unveil greater transparency, accountability, and competency of the government administration, while increasing public participation for several sustainable development projects and accelerating effective management strategies aiming for the highest benefit of all people. To make the strategy achievable, people will certainly be invited to take part in fostering beneficial knowledge and clear understanding as well as expressing desirable opinions, considered as solutions to problems resulting from the implementation of government agencies.
According to the above-mentioned ideas, the Thai Food and Drug Administration (Thai FDA) has determined to raise people’s public participation for sustainable development projects managed and supervised by it. Admittedly, as the project requires several implementation processes, the committee members are responsible for the development of public participation as well as determining missions and strategies of the Thai FDA, that people will be offered an opportunity to provide useful opinions for the Thai FDA’s projects and evaluate their implementation processes. The committee members will also be required to determine groups of stakeholders, including entrepreneurs, consumers, experts, reporters, academicians, and other governmental officials. Each group of stakeholders is required to nominate its representatives to work for the people’s committee by collaborating with Thai FDA committee members to push forward the advancement of the Thai FDA’s governmental administration, particularly public services. The people’s committee will proceed with the preparation of implementation plans and summary reports on the progress of the project to be submitted to the Thai FDA authorities and notified to other stakeholders accordingly. Officially initiated in 2007, the project was implemented according to the following requirements:
In the fiscal year 2007, the people’s committee, consisting of representatives from groups of stakeholders and related individuals totaling 25 people, approved the initiation of a knowledge-based project launched to monitor the advertising of health products.
In the fiscal year 2008, members of the people’s committee were raised to 26.The project was implemented with effective monitoring developed to reduce advertisement-related problems of health products in a collaborative manner. The network was responsible for the filing of unethical or unlawful practices towards the health products’ advertisement, while promoting greater knowledge on appropriate advertisements of health products. To achieve such ideas, it was required to conduct surveys and improve information filing and recoding methods via the Internet and postal mail. It was also necessary to develop a manual guide in the form of CD and book to monitor health products’ broadcasting advertisements. Productive workshops and trainings were organized to ensure greater knowledge on the effective and appropriate advertisement production aiming to eliminate unethical and illegal promotions of health products. It was highly efficient to provide well-developed information filing guidelines for the network as well as take proactive actions towards all complaints filed by the network.
In the fiscal year 2009, the people’s committee, consisting of 25 members, continued to promote its consumer-focused projects focusing on healthy consumption behavior, in which one of the most remarkable topics was about the dangers of reused cooking oil.
For the fiscal year 2010, the people’s committee developed a new consumer-focused activity aiming to collaborate on the development of consumers’ knowledge and behaviors towards the desirable consumption of health products under the project of people’s committee held to promote a collaborative action among individuals and groups of communal people to have greater awareness in selecting quality health products highlighted by the knowledge on the use of dietary supplement products.
In the fiscal year 2011, as members of the people’s committee was increased to 28, a brand-new activity was launched to promote the appropriate consumption of health products for good health, backed by a community-based project on the monitoring of exaggerated advertising.
In the fiscal year 2012, the people’s committee successfully increased its members to 32, derived from groups of stakeholders and related individuals. This year, the major highlight was still related to appropriate consumption of health products for good health, emphasizing mainly on the hazards of reused frying oil and various impacts of exaggerated advertising campaigns.
In the fiscal year 2013, members of the people’s committee were maximized to 32, comprising of stakeholders and honorable people from relevant agencies. This year’s project was implemented based on the idea to promote greater knowledge and understanding on the consumption of health products proven to be safe and sanitary. The project, held under the theme ‘The Enhanced Knowledge on the Hazard of Reused Cooking Oil and Exaggerated Health Product Advertisement for the Fiscal Year 2013’ aiming to provide consumers with the enhanced knowledge on the danger of reused cooking oil and the inappropriateness of exaggerated or deceptive ads created to promote a variety of health products.
Unlike the fiscal year 2014, the people’s committee was equipped with 36 members in total. The people’s committee determined to focus on consumers’ self-reliance and ability to select the most beneficial health products for better health and living. Also, people were encouraged to stay smart by fully acknowledging the information written on product labels. Moreover, the introduction of the ‘GDA’ label made this year’s campaign even more remarkable.
In the fiscal year 2015, this year’s major highlights included the contamination of steroids, inappropriateness of advertising campaigns, and the significance of health product labels.
For 2016, the people’s committee is reorganized to consist of notable people from 34 public and private organizations including seven from the entrepreneur group, five from the consumer group, six from the profession and vocation group, four from the media group, five from the academician group, and seven from the government agency group. Meanwhile, five Thai FDA officials are appointed as secretary-generals of the committee, unveiling a total number of 39 members. The people’s committee still focuses on the appropriate consumption of health products for good health and living, especially the consumption of mild-tasting food to prevent illnesses as well as the banning of exaggerated advertising campaigns and products with added steroids.
Therefore, the Thai FDA’s public participation project has been developed to foster mutual collaboration between government agencies and groups of people to generate greater efficiency of the Thai FDA’s operations, encouraging people to have a better quality of life and healthy living.